With social media changing the way companies do customer service, we want to hear your tips, feedback and experiences
Everywhere you look these days people are endlessly banging on about how social media has changed everything. From finding a job to finding love, the general consensus is THINGS ARE VERY DIFFERENT NOW.
Exaggeration? Difficult to tell. Some relationships function best in 140 character grunts – always have, always will do. But some change is undeniable. If nothing else, social media has opened up the conversation: where else would you be able to chat with your mates, your mum and Stephen Fry at the same time? The people you can interact with – from minor TV celebrities to the Prime Minister – and the things you can talk about have shifted. That’s not to say barriers have been torn down completely. It’s just getting easier to peek over the fence.
This extends to companies too. Social media has become a powerful tool for consumers determined to get their problems dealt with (and dealt with now!). With companies worried about being publically lambasted, they’re having to really up their efforts to keep customers happy. This mean a host of benefits for the customer as companies strive to deal fairly, efficiently and effectively with issues and complaints voiced online.
But who cares what we think? The real question is: has social media made any difference to you as a customer? We’re really interested in hearing what you have to say.
Do you use social media to communicate with companies? How effective is it? Do you feel any more valued when a company responds using social media? Do you have any examples of really great social media-based customer service? As a customer, do you have any tips for using social media to voice your queries, problems and complaints?
Let us know your experiences by leaving a reply below. We’ll compile all the best comments into a blog entry of top tips for getting the most out of social media!