Unless been hiding under a rock or have an aversion to the sight of big yellow bears, you’ll know it’s time once again for BBC’s annual Children in Need fundraiser. And with stars from Gary Barlow to JLS and the cast of Eastenders getting ready to kick off tonight’s TV marathon (BBC 1, from 7pm), it’s set to be the biggest and most successful campaign yet.
We thought we’d get in on the action and sprinkle a little sporting stardust of our own – with a little bit of help from Manchester United goal scoring legends Andy Cole and Dwight Yorke. Kicking off this evening, they’ll be teaming up with DHL employees to raise money for the Children in Need appeal.
DHL, Official Logistics Partner of Manchester United, is handing its main call centre at East Midlands Airport over to the BBC fundraiser for the evening. We’ll have over 200 employees – along with the Manchester United legends – on hand to take calls, raise money and help make a difference to the lives of children everywhere.
Andy Cole said: “It’s a pleasure to help raise money for a great cause like Children in Need. It has extra significance for me because I grew up not far from here in Nottingham. I hope we can do our bit to improve the lives of kids in this area and across the country.”
The DHL Customer Services call centre deals with around 3 million calls a year, making it one of the largest and most experienced centres to be involved in the appeal. This will be the third year running DHL have been involved, having raised £6500 in 2010.