DHL’s new Speed of Yellow campaign takes you on an epic journey around the world – and into outer space…
Monday 31st May is set to be a momentous occasion. Not only is it a Bank Holiday, meaning a lovely lie-in and chance for a Come Dine with Me-based duvet day – it’s also the date when month’s of hard work finally culminates in the launch of our extraordinary new Speed of Yellow advertising campaign.
At the heart of the new campaign is you, the customer. For over 40 years, the desire to meet your needs has been driving us forwards. That’s what the campaign is all about: the passion and focus to connect more people across the world than any other company. It’s something that we decided to call The Speed of Yellow. Yes, it’s about the speed with which DHL delivers. But it’s also a message we felt nicely epitomizes our international efficiency, powered by 100,000 dedicated DHL minds working together as one.
But enough of the theory. What do the adverts actually look and sound like? Well, we thought we’d give all our loyal blog readers and Twitter followers a bit of a sneak peek.
The new adverts take you on an epic journey across the globe – from the streets of New York to Paris, eventually, up into space! You travel with the Speed of Yellow: a bright yellow light that reflects the DHL in destinations across the globe – revealing everything DHL, from vans in Shanghai through to snow mobiles in Alaska.
Following the light, you’ll go on a journey that shows everything DHL makes possible – the creation of concept cars in Paris, filmmaking in Alaska, science experiments in Mumbai, circuit boards in space, and fashion shows in New York. And it’s all set to the perfect DHL soundtrack – a modern take on the classic Ain’t No Mountain High Enough!
Quite a trip, we’ll hope you’ll agree.
Look out for the adverts from Monday and experience the DHL Speed of Yellow delivery difference.
For more information on DHL Servicepoint: www.dhlservicepoint.co.uk